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Creating a leaflet

Before designing your leaflet or flyer you need to decide the main reason for it. If your leaflet doesn't have a purpose or you cannot think of one, then there is little point in creating one.

So assuming you now have a point to make - what do you put on your leaflet:

  • As is standard with all marketing you need to grab the person's attention - so make your point snappy.
  • Next you need to write what you offer...if you offer several things put them in bullet format as it makes it stand out and therefore so much easier to read.
  • Promote your unique selling point (USP) - what do you do better than your competitors or what can you offer that no other business could?
    Ensure good professional design of the leaflet.
  • Give something away with the leaflet - either a voucher code that they need to type into your website at checkout to receive a discount or/and if you have a physical bricks and mortar business - get them to bring in the leaflet for an doing this it will also show that your leaflet marketing is working. If you have a unique voucher code - you know how many people have used it on your website - of course it could have been passed on (if so great because your leaflet has been passed on). Either way you know it's been effective marketing.
  • Make sure you write positively about your products and services.
  • Make sure you put your contact details on the leaflet such as phone number, website,facebook page, twitter account, email address.
  • Include images on your leaflet - We're sure you've heard of the phrase "a picture is worth a thousand words". Don't forget to use images that you have the copyright for - you don't want to get sued...and don't forget your logo - it's part of your branding. If you don't have a logo you can download one for free here.
  • Have a call to action such as a coupon offer - logon to our website and get 10% off everything! Sign up to your newsletter.
  • Make sure you spell check everything - having spelling mistakes is obviously unprofessional.
  • Use the right quality print for the leaflet - some leaflet you want people to keep and therefore you need to make them high quality - other leaflets you might be happy that the customer throws them away soon - in which case you actually want to use lower quality paper - in other words thinner paper. It is standard practice to use grams per square metre to define the paper quality (GSM). Low quality is usually 80 gsm, business cards are usually 400gsm. So that should give you an indication as to what you want.
  • Make sure you use an easy to read font that is a decent size.
  • Make sure you use the right DPI (Dots per inch), usually programs such as Photoshop default to 72dpi - we recommend you use 300dpi. If you don't the likelihood is that your work will come out blurred.

Sometimes when you create a leaflet - it can appear quite dull, maybe there is too much white space or not enough going on. By adding a background you can jazz it up a little and make it more engaging. Just for you we've included some backgrounds that you can download for free. Once you have created your leaflet you need to devise a strategy for distributing them. Who is your target market?

If you sell online products it's often hard to get your website noticed. So you might need to use other websites such as Amazon or/and Ebay to sell your products too. Unfortunately this costs money in terms of listing fees and seller fees or referral fees. By adding a leaflet to your products you can promote your website to people who have purchased from you - but give them a discount or make the products cheaper to buy on your website than on other websites which have good traffic flow. By doing this you can save them money and increase your profits at the same time. A win win situation. Of course you might make the person upset in the short term by telling them that they could have purchased from your website in the first place and saved some money.

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