Executive Summary Examples
Barber Shop Executive Summary Example
<Company Name> Barber Shop will provide top-quality haircuts in the locale of <location> as well as providing many extra grooming services that you won’t find in a traditionalists barber shop.
Men’s hairdressing and grooming is often ignored and dismissed as being unprofitable. It is often, incorrectly, assumed that men are not interested in style or fashion and only require one type of haircut. However, men’s attitudes are changing and the male grooming market is growing very quickly and is currently a multi-billion per year.
This attitude change is thanks largely to world celebrities such as David Beckham, Roger Federer and new Hollywood heart throbs such as Robert Pattinson. Also men’s magazines that not only promote the importance of body maintenance but dispel the myth that taking care of your appearance is somehow non-macho.
<Company Name> Barber Shop will offer a variety of services including moustache and beard trimming (traditional wet shave), cutting and clipping sculpture, coloring, perming and face massage. We will also offer services such as pedicure, manicure, waxing (back sack and crack), facials and peels. Offering extra services is a lucrative market potential and we will also offer hair and scalp analysis services.
In addition, we will offer the traditional wet shaving using hot towels and a cut throat razor which is currently becoming more popular.
<Company Name> Barber Shop is aimed at an exclusive market and a discerning customer base, and will add tremendous value to our community offering a great customer service. We intend to be profitable by increasing our client base through becoming a highly sought after destination.
<Company Name> Barber Shop will be using a partial commission basis to create incentives for superior customer attention. The more the stylists attend to the customer's needs, the more money they will make off commissions.
<Company Name> Barber Shop will invest time and money into training to ensure that clients receive the best experience possible making it easier to turn them into long-term customers.
With this strategy in mind, the company's goal is to increase the number of clients served by at least **% year on year.