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Mission Statement Examples

Well first of all we are going to give you 5 mission statements and see if you can guess the answer to who the company is - they will all be global businesses:

  1. "XXX's brand mission is to be our customers' favorite place and way to eat."
  2. "We will be the communications leader in an increasingly connected world."
  3. "We aspire to be one of the world's great specialist banking groups, driven by commitment to our core philosophies and values."
  4. "Contribute to provide sustainable energy solutions and fuels, chemical products and services to improve the quality of people's lives in the 21st century and beyond."
  5. "The people of XXX are dedicated to: Discovering, developing, and delivering innovative, meaningful medicines and other healthcare solutions that help enrich the lives of patients, as well as their families and communities; Putting the health of patients first by providing educational programs, resources, and tools designed to help empower and inform; Creating a challenging and rewarding work environment that inspires our employees "

Other Global Companies mission statements


"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad".


"Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online."


"To bring inspiration and innovation to every athlete in the world."

Small Company mission statements

Other example mission statement from small unknown companies are:

  • Your success is our business - a business planning company
  • XXX Sewing Machine Company is a family business that is committed to delivering the highest quality sewing products and services in the Kansas City area and beyond. We tailor to the specific needs of our customers by offering the most innovative products and helpful sewing techniques within the sewing industry. In addition, our customers can expect open, honest, and fair service from each of our knowledgeable sewing experts. It is our goal to continue providing these exceptional sewing services and products as we grow within our company and the community.
  • To provide all patrons with a variety of aquatic activities that are safe and enjoyable in a clean and wholesome environment.  These activities will contribute to the mental and physical health of the community and to its economic and social well being.
  • From our executive team to the workers manning our state-of-the-art operations, we are focused on doing whatever it takes to deliver innovative bakery products that exceed both our customers' standards and expectations.


The 5 mission statements belong to the following companies, how well did you do?

  1. McDonald's
  2. Vodafone
  3. HSBC
  4. BP
  5. AstraZeneca

Well done if you managed to get all 5 correct!

Why not have a go at writing your own business mission statement.

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