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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you attain this?
Aerobics Center Marketing Strategy
What are the genuine ways you are going to exercise in order to market your Aerobics Center business to your present and possible patrons. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a system to target Aerobics Center clients you might use long tail keyword search phrases considerably than short generic words. This should diminish your PPC expenditure as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Aerobics Center Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out about your products and services to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivalry so that you are at all times the cheapest? Do you have a superior position? Are you the first or the only one to provide a service or product? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info regarding putting your Aerobics Center business online.
Sales Strategy
How are you going to pick up sales for your Aerobics Center business in the first place and how are you going to intensify or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to develop a relationship with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Aerobics Center business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Aerobics Center Organizational Structure
What is the hierarchy of your business - who is in charge of each department in your organization?
Personnel Plan
This ought to be a roll of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Aerobics Center Financial Plan
Will you bring in all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Aerobics Center Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Aerobics Center Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Aerobics Center Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your crucial information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Aerobics Center Business?
Aerobics Center Business Plan Page 1 | Aerobics Center Business Plan Page 2
Useful Aerobics Center Resources
Aerobics Center Marketing Plan | Aerobics Center Equipment | Aerobics Center Online
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