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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you achieve this?
Air Conditioning Parts and Supplies Company Marketing Strategy
What are the tangible ways you are going to use in order to promote your Air Conditioning Parts and Supplies Company business to your existing and potential patrons. You can what's more add the overheads involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using PPC as a structure to go for Air Conditioning Parts and Supplies Company clients you possibly will employ long tail keyword search phrases significantly than succinct generic words. This should bring down your PPC overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Air Conditioning Parts and Supplies Company Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out about your services and products to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your gain? Are you capable of keeping your overheads lower than your competitors so that you are constantly the cheapest? Do you have a first-class place? Are you the pioneer or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information regarding putting your Air Conditioning Parts and Supplies Company business online.
Sales Strategy
How are you going to pick up sales for your Air Conditioning Parts and Supplies Company business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to shape a bond with your clients to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Air Conditioning Parts and Supplies Company business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your company?
Air Conditioning Parts and Supplies Company Organizational Structure
What is the hierarchy of your company - who is the manager of each division within your business?
Personnel Plan
This should be a list of each person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Air Conditioning Parts and Supplies Company Financial Plan
Will you bring all your own funding or will it be a fusion of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Air Conditioning Parts and Supplies Company Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Air Conditioning Parts and Supplies Company Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Air Conditioning Parts and Supplies Company Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should incorporate all your key information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Air Conditioning Parts and Supplies Company Business?
Air Conditioning Parts and Supplies Company Business Plan Page 1 | Air Conditioning Parts and Supplies Company Business Plan Page 2
Useful Air Conditioning Parts and Supplies Company Resources
Air Conditioning Parts and Supplies Company Marketing Plan | Air Conditioning Parts and Supplies Company Equipment | Air Conditioning Parts and Supplies Company Online
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