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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you achieve this?
Airline Marketing Strategy
What are the tangible ways you are going to employ in order to promote your Airline business to your existing and would-be clients. You can what's more add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your patrons better. For instance if you are using PPC as a way to go for Airline customers you may well draw on long tail keyword search phrases rather than short generic words. This should drive down your PPC outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Airline Pricing Strategy
What stratagem did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your rivals that you can exploit to your advantage? Are you able to keep your overheads lower than your rivals so that you are always the cheapest? Do you have a prime locality? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can visit this website and get more information in relation to putting your Airline business online.
Sales Strategy
How are you going to acquire sales for your Airline business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to construct an affiliation with your patrons to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Airline business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Airline Organizational Structure
What is the structure of your business - who is in charge of every division within your organization?
Personnel Plan
This should be a list of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to alter in the future or not.
Airline Financial Plan
Will you provide all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Airline Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Airline Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Airline Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your central information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Airline Business?
Airline Business Plan Page 1 | Airline Business Plan Page 2
Useful Airline Resources
Airline Marketing Plan | Airline Equipment | Airline Online
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