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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you realize this?
Airport Shuttle Marketing Strategy
What are the tangible ways you are going to use in order to promote your Airport Shuttle business to your present and possible clients. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can seek out your customers better. For example if you are using PPC as a system to target Airport Shuttle clients you may draw on long tail keyword search phrases considerably than short generic words. This should trim down your Pay Per Click costs as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Airport Shuttle Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the sound out regarding your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your benefit? Are you capable of keeping your expenses lower than your competitors so that you are at all times the cheapest? Do you have a superlative locality? Are you the original or the only one to supply a product or service? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can pay a visit to this website and get more info concerning putting your Airport Shuttle business online.
Sales Strategy
How are you going to generate sales for your Airport Shuttle business in the first place and how are you going to grow or maintain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your budding patrons and know the answers to likely questions they will ask you. How are you going to make a rapport with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Airport Shuttle business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Airport Shuttle Organizational Structure
What is the hierarchy of your business - who is in charge of each division inside your business?
Personnel Plan
This should be a list of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Airport Shuttle Financial Plan
Will you supply all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Airport Shuttle Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Airport Shuttle Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Airport Shuttle Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your necessary information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Airport Shuttle Business?
Airport Shuttle Business Plan Page 1 | Airport Shuttle Business Plan Page 2
Useful Airport Shuttle Resources
Airport Shuttle Marketing Plan | Airport Shuttle Equipment | Airport Shuttle Online
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