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Strategy and Implementation Summary
What is your universal strategy to make your business a winner and how will you complete this?
Aquarium and Fish Service Marketing Strategy
What are the tangible methods you are going to draw on in order to promote your Aquarium and Fish Service business to your existing and prospective patrons. You can as well add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using PPC as a strategy to go for Aquarium and Fish Service patrons you could employ long tail keyword search phrases rather than short generic words. This ought to lower your PPC outlay as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Aquarium and Fish Service Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out concerning your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your gain? Are you able to keep your outlay lower than your rivalry so that you are constantly the cheapest? Do you have a superior position? Are you the pioneer or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can pay a visit to this website and get more information with reference to putting your Aquarium and Fish Service business online.
Sales Strategy
How are you going to generate sales for your Aquarium and Fish Service business in the first place and how are you going to intensify or preserve sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build up a relationship with your customers to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Aquarium and Fish Service business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Aquarium and Fish Service Organizational Structure
What is the structure of your company - who is in charge of every department inside your business?
Personnel Plan
This ought to be a register of every person in your company, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Aquarium and Fish Service Financial Plan
Will you provide all your own funding or will it be a combination of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Aquarium and Fish Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Aquarium and Fish Service Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Aquarium and Fish Service Cash Flow
You ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to contain all your essential information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Aquarium and Fish Service Business?
Aquarium and Fish Service Business Plan Page 1 | Aquarium and Fish Service Business Plan Page 2
Useful Aquarium and Fish Service Resources
Aquarium and Fish Service Marketing Plan | Aquarium and Fish Service Equipment | Aquarium and Fish Service Online
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