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Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you achieve this?
Aquarium Retail Marketing Strategy
What are the genuine ways you are going to draw on in order to market your Aquarium Retail business to your present and possible patrons. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a strategy to target Aquarium Retail clients you may perhaps use long tail keyword search phrases to a certain extent than short generic words. This ought to lessen your Pay Per Click outlay as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Aquarium Retail Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out concerning your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your advantage? Are you able to keep your expenses lower than your rivals so that you are always the cheapest? Do you have a first-rate place? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can pay a visit to this website and get more information concerning putting your Aquarium Retail business online.
Sales Strategy
How are you going to get sales for your Aquarium Retail business in the first place and how are you going to build up or preserve sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to foster an association with your patrons to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Aquarium Retail business proposal to assist you.
Management Summary
Management Team
Who are the foremost protagonists in your business?
Aquarium Retail Organizational Structure
What is the structure of your company - who is in charge of each department in your company?
Personnel Plan
This ought to be a record of everybody in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Aquarium Retail Financial Plan
Will you bring all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Aquarium Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Aquarium Retail Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Aquarium Retail Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Aquarium Retail Business?
Aquarium Retail Business Plan Page 1 | Aquarium Retail Business Plan Page 2
Useful Aquarium Retail Resources
Aquarium Retail Marketing Plan | Aquarium Retail Equipment | Aquarium Retail Online
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