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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you go about this?
Aquarium Services Marketing Strategy
What are the real ways you are going to exercise in order to promote your Aquarium Services business to your present and probable patrons. You can moreover add the expenditure involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a structure to target Aquarium Services clients you may well employ long tail keyword search phrases considerably than short generic words. This should decrease your Pay Per Click expenditure as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Aquarium Services Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out about your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your advantage? Are you capable of keeping your overheads lower than your rivals so that you are continually the cheapest? Do you have a prime position? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can go and see this website and get more info with reference to putting your Aquarium Services business online.
Sales Strategy
How are you going to get sales for your Aquarium Services business in the first place and how are you going to grow or uphold sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to create an association with your clients to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Aquarium Services business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Aquarium Services Organizational Structure
What is the structure of your business - who is in charge of each department within your business?
Personnel Plan
This ought to be a roll of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to change in the future or not.
Aquarium Services Financial Plan
Will you bring all your own funding or will it be a fusion of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Aquarium Services Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Aquarium Services Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Aquarium Services Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your key info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Aquarium Services Business?
Aquarium Services Business Plan Page 1 | Aquarium Services Business Plan Page 2
Useful Aquarium Services Resources
Aquarium Services Marketing Plan | Aquarium Services Equipment | Aquarium Services Online
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