 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you complete this?
Aromatherapy Marketing Strategy
What are the concrete ways you are going to employ in order to promote your Aromatherapy business to your existing and impending patrons. You can furthermore add the costs involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your clients better. For example if you are using PPC as a strategy to target Aromatherapy customers you might use long tail keyword search phrases preferably than succinct generic words. This ought to lessen your PPC overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Aromatherapy Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the word out regarding your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your rivals so that you are at all times the cheapest? Do you have a superior locality? Are you the original or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Aromatherapy business online.
Sales Strategy
How are you going to get sales for your Aromatherapy business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Aromatherapy business proposal to assist you.
Management Summary
Management Team
Who are the core players in your business?
Aromatherapy Organizational Structure
What is the structure of your company - who is in charge of each division within your business?
Personnel Plan
This should be a record of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Aromatherapy Financial Plan
Will you deliver all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Aromatherapy Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Aromatherapy Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Aromatherapy Cash Flow
You ought to have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your crucial info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Aromatherapy Business?
Aromatherapy Business Plan Page 1 | Aromatherapy Business Plan Page 2
Useful Aromatherapy Resources
Aromatherapy Marketing Plan | Aromatherapy Equipment | Aromatherapy Online
Find a different business plan...