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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you achieve this?
Art Restoration and Conservation Service Marketing Strategy
What are the definite methods you are going to draw on in order to market your Art Restoration and Conservation Service business to your existing and potential patrons. You can what's more add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a technique to target Art Restoration and Conservation Service customers you may well use long tail keyword search phrases rather than short generic words. This ought to slash your PPC outlay as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Art Restoration and Conservation Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out about your services and products to your likely customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your advantage? Are you able to keep your expenses lower than your rivalry so that you are constantly the cheapest? Do you have a superior place? Are you the originator or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information as regards putting your Art Restoration and Conservation Service business online.
Sales Strategy
How are you going to generate sales for your Art Restoration and Conservation Service business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be patrons and know the answers to likely questions they will ask you. How are you going to make a rapport with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Art Restoration and Conservation Service business proposal to assist you.
Management Summary
Management Team
Who are the chief players in your company?
Art Restoration and Conservation Service Organizational Structure
What is the hierarchy of your business - who is the manager of each division within your business?
Personnel Plan
This should be a list of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to alter in the future or not.
Art Restoration and Conservation Service Financial Plan
Will you contribute all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Art Restoration and Conservation Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Art Restoration and Conservation Service Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Art Restoration and Conservation Service Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Art Restoration and Conservation Service Business?
Art Restoration and Conservation Service Business Plan Page 1 | Art Restoration and Conservation Service Business Plan Page 2
Useful Art Restoration and Conservation Service Resources
Art Restoration and Conservation Service Marketing Plan | Art Restoration and Conservation Service Equipment | Art Restoration and Conservation Service Online
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