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Strategy and Implementation Summary
What is your general stratagem to make your business a winner and how will you accomplish this?
Art School Marketing Strategy
What are the definite ways you are going to exercise in order to market your Art School business to your present and impending customers. You can in addition add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a way to target Art School customers you possibly will draw on long tail keyword search phrases significantly than short generic words. This ought to diminish your PPC expenses as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Art School Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out as regards your services and products to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your opposition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competitors so that you are continuously the cheapest? Do you have a first-rate location? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to deliberate long and hard where your business is going to position itself. You can visit this website and get more information about putting your Art School business online.
Sales Strategy
How are you going to generate sales for your Art School business in the first place and how are you going to boost or maintain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to foster a relationship with your patrons to get yet to come sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Art School business proposal to assist you.
Management Summary
Management Team
Who are the foremost players in your business?
Art School Organizational Structure
What is the structure of your business - who is the manager of every department within your business?
Personnel Plan
This should be a register of every person in your business, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Art School Financial Plan
Will you bring all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Art School Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Art School Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Art School Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your important info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Art School Business?
Art School Business Plan Page 1 | Art School Business Plan Page 2
Useful Art School Resources
Art School Marketing Plan | Art School Equipment | Art School Online
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