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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you achieve this?
Art Store Marketing Strategy
What are the concrete ways you are going to employ in order to market your Art Store business to your existing and impending clients. You can as well add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a means to go for Art Store patrons you could draw on long tail keyword search phrases considerably than short generic words. This ought to slash your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Art Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out regarding your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your benefit? Are you able to keep your outlay lower than your rivalry so that you are continually the cheapest? Do you have a superior locality? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more information in relation to putting your Art Store business online.
Sales Strategy
How are you going to get sales for your Art Store business in the first place and how are you going to increase or maintain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to encourage a connection with your patrons to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Art Store business proposal to assist you.
Management Summary
Management Team
Who are the most important players in your business?
Art Store Organizational Structure
What is the hierarchy of your business - who is in charge of each division in your business?
Personnel Plan
This ought to be a list of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Art Store Financial Plan
Will you bring all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Art Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Art Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Art Store Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your critical info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Art Store Business?
Art Store Business Plan Page 1 | Art Store Business Plan Page 2
Useful Art Store Resources
Art Store Marketing Plan | Art Store Equipment | Art Store Online
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