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Strategy and Implementation Summary
What is your common line of attack to make your business a success and how will you realize this?
Arts and Crafts Centre Marketing Strategy
What are the genuine ways you are going to exercise in order to market your Arts and Crafts Centre business to your existing and potential customers. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your customers better. For example if you are using PPC as a method to target Arts and Crafts Centre clients you may well employ long tail keyword search phrases preferably than succinct generic words. This should shrink your PPC overheads as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Arts and Crafts Centre Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your products and services to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you able to keep your overheads lower than your competitors so that you are continuously the cheapest? Do you have a first-class position? Are you the original or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can go and see this website and get more information with reference to putting your Arts and Crafts Centre business online.
Sales Strategy
How are you going to pick up sales for your Arts and Crafts Centre business in the first place and how are you going to expand or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to shape a bond with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Arts and Crafts Centre business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Arts and Crafts Centre Organizational Structure
What is the structure of your company - who is in charge of every division in your organization?
Personnel Plan
This ought to be a roll of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Arts and Crafts Centre Financial Plan
Will you supply all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Arts and Crafts Centre Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Arts and Crafts Centre Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Arts and Crafts Centre Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Arts and Crafts Centre Business?
Arts and Crafts Centre Business Plan Page 1 | Arts and Crafts Centre Business Plan Page 2
Useful Arts and Crafts Centre Resources
Arts and Crafts Centre Marketing Plan | Arts and Crafts Centre Equipment | Arts and Crafts Centre Online
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