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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you go about this?
Baby Gift Shop Marketing Strategy
What are the concrete ways you are going to use in order to market your Baby Gift Shop business to your present and possible customers. You can moreover add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can seek out your customers better. For example if you are using PPC as a way to target Baby Gift Shop customers you might use long tail keyword search phrases to a certain extent than short generic words. This ought to trim down your PPC expenses as well as laser targeting your clients; though it will of course take longer to set up. Read more about marketing strategy.
Baby Gift Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your services and products to your would-be patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your benefit? Are you able to keep your outlay lower than your opposition so that you are constantly the cheapest? Do you have a premier locality? Are you the first or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more information on the subject of putting your Baby Gift Shop business online.
Sales Strategy
How are you going to get sales for your Baby Gift Shop business in the first place and how are you going to grow or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible customers and know the answers to likely questions they will ask you. How are you going to make a rapport with your customers to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Baby Gift Shop business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Baby Gift Shop Organizational Structure
What is the hierarchy of your business - who is in charge of every division inside your organization?
Personnel Plan
This should be a record of everybody in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Baby Gift Shop Financial Plan
Will you bring in all your own funding or will it be a fusion of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Baby Gift Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Baby Gift Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Baby Gift Shop Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your important info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Baby Gift Shop Business?
Baby Gift Shop Business Plan Page 1 | Baby Gift Shop Business Plan Page 2
Useful Baby Gift Shop Resources
Baby Gift Shop Marketing Plan | Baby Gift Shop Equipment | Baby Gift Shop Online
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