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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you go about this?
Bar Marketing Strategy
What are the real methods you are going to exercise in order to promote your Bar business to your existing and potential clients. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your customers better. For example if you are using PPC as a way to target Bar patrons you might draw on long tail keyword search phrases to a certain extent than short generic words. This ought to lower your PPC expenses as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Bar Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you capable of keeping your costs lower than your competitors so that you are continually the cheapest? Do you have a superior locality? Are you the original or the only one to provide a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can go and see this website and get more info as regards putting your Bar business online.
Sales Strategy
How are you going to pick up sales for your Bar business in the first place and how are you going to boost or sustain sales as time goes on? How much is every sale going to cost you? Make definite you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to develop an association with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Bar business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your company?
Bar Organizational Structure
What is the structure of your business - who is the manager of every department within your company?
Personnel Plan
This ought to be a roll of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Bar Financial Plan
Will you contribute all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Bar Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Bar Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Bar Cash Flow
You should have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your necessary information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Bar Business?
Bar Business Plan Page 1 | Bar Business Plan Page 2
Useful Bar Resources
Bar Marketing Plan | Bar Equipment | Bar Online
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