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Strategy and Implementation SummaryWhat is your universal stratagem to make your business a winner and how will you achieve this? Business Continuity Planner Marketing StrategyWhat are the tangible methods you are going to exercise in order to market your Business Continuity Planner business to your existing and possible clients. You can in addition add the outlay involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your patrons better. For example if you are using PPC as a procedure to go for Business Continuity Planner clients you may well employ long tail keyword search phrases preferably than short generic words. This ought to decrease your Pay Per Click costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy. Business Continuity Planner Pricing StrategyHow have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to put into operation to get the word out as regards your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage above your opposition that you can exploit to your benefit? Are you capable of keeping your expenses lower than your opposition so that you are always the cheapest? Do you have a premier place? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can pay a visit to this website and get more information concerning putting your Business Continuity Planner business online. Sales StrategyHow are you going to generate sales for your Business Continuity Planner business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to put together a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Business Continuity Planner business proposal to assist you. Management SummaryManagement TeamWho are the major players in your company? Business Continuity Planner Organizational StructureWhat is the hierarchy of your business - who is the manager of every department within your company? Personnel PlanThis should be a list of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not. Business Continuity Planner Financial PlanWill you bring all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan? Business Continuity Planner Break Even AnalysisHow long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Business Continuity Planner Profit and LossYou can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Business Continuity Planner Cash FlowYou should have charts and tables to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to involve all your key information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors. Exit StrategyHow exactly are you going to sell your Business Continuity Planner Business?
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