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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you complete this?
Candy Store Marketing Strategy
What are the tangible ways you are going to exercise in order to promote your Candy Store business to your existing and prospective customers. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can seek out your clients better. For example if you are using Pay Per Click as a system to target Candy Store patrons you might employ long tail keyword search phrases preferably than succinct generic words. This should slash your PPC costs as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Candy Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out as regards your services and products to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your gain? Are you able to keep your overheads lower than your rivals so that you are constantly the cheapest? Do you have a superlative site? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can visit this website and get more information as regards putting your Candy Store business online.
Sales Strategy
How are you going to generate sales for your Candy Store business in the first place and how are you going to expand or uphold sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to construct an association with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Candy Store business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your company?
Candy Store Organizational Structure
What is the hierarchy of your company - who is the manager of every division inside your company?
Personnel Plan
This should be a record of everyone in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to alter in the future or not.
Candy Store Financial Plan
Will you supply all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Candy Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Candy Store Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Candy Store Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Candy Store Business?
Candy Store Business Plan Page 1 | Candy Store Business Plan Page 2
Useful Candy Store Resources
Candy Store Marketing Plan | Candy Store Equipment | Candy Store Online
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