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Strategy and Implementation SummaryWhat is your common line of attack to make your business a success and how will you go about this? Casting Agent Marketing StrategyWhat are the tangible methods you are going to exercise in order to promote your Casting Agent business to your existing and potential clients. You can moreover add the outlay involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a system to go for Casting Agent clients you may use long tail keyword search phrases to a certain extent than short generic words. This ought to cut down your PPC expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy. Casting Agent Pricing StrategyHow did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to apply to get the sound out concerning your services and products to your possible clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits above your rivals that you can exploit to your gain? Are you able to keep your overheads lower than your competitors so that you are always the cheapest? Do you have a first-rate locality? Are you the originator or the only one to provide a product or service? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence? Web StrategyAre you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can go and see this website and get more information as regards putting your Casting Agent business online. Sales StrategyHow are you going to pick up sales for your Casting Agent business in the first place and how are you going to boost or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to create a connection with your clients to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Casting Agent business proposal to assist you. Management SummaryManagement TeamWho are the main players in your company? Casting Agent Organizational StructureWhat is the structure of your business - who is the manager of each division inside your company? Personnel PlanThis ought to be a register of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not. Casting Agent Financial PlanWill you supply all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan? Casting Agent Break Even AnalysisHow long will it take to get your investments back in terms of capital outlay through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Casting Agent Profit and LossYou can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Casting Agent Cash FlowYou ought to have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis ought to include all your crucial information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors. Exit StrategyHow exactly are you going to sell your Casting Agent Business?
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