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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you complete this?
Cooking School Marketing Strategy
What are the concrete methods you are going to use in order to market your Cooking School business to your present and likely clients. You can what's more add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For instance if you are using Pay Per Click as a way to target Cooking School customers you might employ long tail keyword search phrases considerably than succinct generic words. This should cut down your Pay Per Click outlay as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Cooking School Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out as regards your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you able to keep your expenses lower than your rivals so that you are continually the cheapest? Do you have a first-class locality? Are you the first or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info as regards putting your Cooking School business online.
Sales Strategy
How are you going to get sales for your Cooking School business in the first place and how are you going to expand or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to construct an association with your customers to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cooking School business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Cooking School Organizational Structure
What is the hierarchy of your company - who is in charge of every division within your organization?
Personnel Plan
This should be a list of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Cooking School Financial Plan
Will you deliver all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Cooking School Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cooking School Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Cooking School Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your vital information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Cooking School Business?
Cooking School Business Plan Page 1 | Cooking School Business Plan Page 2
Useful Cooking School Resources
Cooking School Marketing Plan | Cooking School Equipment | Cooking School Online
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