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Strategy and Implementation Summary
What is your universal approach to make your business a winner and how will you attain this?
Cruise Agency Marketing Strategy
What are the real methods you are going to exercise in order to market your Cruise Agency business to your existing and likely customers. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a approach to target Cruise Agency customers you may draw on long tail keyword search phrases rather than succinct generic words. This ought to lower your PPC costs as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Cruise Agency Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out about your services and products to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you able to keep your costs lower than your opposition so that you are continually the cheapest? Do you have a superior location? Are you the original or the only one to supply a service or product? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can visit this website and get more information on the subject of putting your Cruise Agency business online.
Sales Strategy
How are you going to get sales for your Cruise Agency business in the first place and how are you going to intensify or preserve sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to make a relationship with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Cruise Agency business proposal to assist you.
Management Summary
Management Team
Who are the core protagonists in your business?
Cruise Agency Organizational Structure
What is the hierarchy of your company - who is in charge of every division in your company?
Personnel Plan
This should be a list of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Cruise Agency Financial Plan
Will you deliver all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Cruise Agency Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Cruise Agency Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Cruise Agency Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your important info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Cruise Agency Business?
Cruise Agency Business Plan Page 1 | Cruise Agency Business Plan Page 2
Useful Cruise Agency Resources
Cruise Agency Marketing Plan | Cruise Agency Equipment | Cruise Agency Online
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