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Strategy and Implementation Summary
What is your common line of attack to make your business a winner and how will you complete this?
Direct Mail Service Marketing Strategy
What are the real methods you are going to draw on in order to promote your Direct Mail Service business to your present and prospective customers. You can moreover add the overheads involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a technique to go for Direct Mail Service patrons you may well use long tail keyword search phrases to a certain extent than succinct generic words. This ought to lessen your Pay Per Click expenditure as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Direct Mail Service Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the word out regarding your services and products to your possible customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your advantage? Are you capable of keeping your expenses lower than your rivals so that you are always the cheapest? Do you have a premier locality? Are you the pioneer or the only one to supply a service or product? Are you able to stay ahead of the rivalry and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can go and see this website and get more information about putting your Direct Mail Service business online.
Sales Strategy
How are you going to acquire sales for your Direct Mail Service business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to create a rapport with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Direct Mail Service business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your company?
Direct Mail Service Organizational Structure
What is the structure of your business - who is in charge of each department within your business?
Personnel Plan
This should be a directory of everybody in your company, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Direct Mail Service Financial Plan
Will you contribute all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Direct Mail Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Direct Mail Service Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Direct Mail Service Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to involve all your important information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Direct Mail Service Business?
Direct Mail Service Business Plan Page 1 | Direct Mail Service Business Plan Page 2
Useful Direct Mail Service Resources
Direct Mail Service Marketing Plan | Direct Mail Service Equipment | Direct Mail Service Online
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