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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you attain this?
Discount Shop Marketing Strategy
What are the real methods you are going to use in order to market your Discount Shop business to your existing and potential clients. You can also add the outlay involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your patrons better. For instance if you are using PPC as a technique to target Discount Shop customers you may draw on long tail keyword search phrases considerably than short generic words. This should lower your Pay Per Click expenditure as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.
Discount Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out concerning your products and services to your potential clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your gain? Are you able to keep your expenses lower than your competition so that you are continually the cheapest? Do you have a superlative place? Are you the original or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can go and see this website and get more information concerning putting your Discount Shop business online.
Sales Strategy
How are you going to pick up sales for your Discount Shop business in the first place and how are you going to expand or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to encourage a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Discount Shop business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Discount Shop Organizational Structure
What is the hierarchy of your company - who is the manager of every department inside your company?
Personnel Plan
This ought to be a record of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Discount Shop Financial Plan
Will you bring in all your own funding or will it be a mixture of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Discount Shop Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Discount Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Discount Shop Cash Flow
You ought to have tables and charts to demonstrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your necessary information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Discount Shop Business?
Discount Shop Business Plan Page 1 | Discount Shop Business Plan Page 2
Useful Discount Shop Resources
Discount Shop Marketing Plan | Discount Shop Equipment | Discount Shop Online
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