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Strategy and Implementation Summary
What is your common stratagem to make your business a winner and how will you go about this?
Dog School Marketing Strategy
What are the authentic methods you are going to use in order to market your Dog School business to your present and potential clients. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a procedure to target Dog School patrons you possibly will use long tail keyword search phrases significantly than succinct generic words. This should decrease your PPC overheads as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Dog School Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out as regards your products and services to your would-be customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you able to keep your costs lower than your opposition so that you are constantly the cheapest? Do you have a superior position? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info on the subject of putting your Dog School business online.
Sales Strategy
How are you going to acquire sales for your Dog School business in the first place and how are you going to increase or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your possible clients and know the answers to likely questions they will ask you. How are you going to create a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Dog School business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Dog School Organizational Structure
What is the structure of your company - who is in charge of each department in your business?
Personnel Plan
This ought to be a roll of everybody in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Dog School Financial Plan
Will you deliver all your own funding or will it be a mixture of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Dog School Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Dog School Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Dog School Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should take account of all your necessary info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Dog School Business?
Dog School Business Plan Page 1 | Dog School Business Plan Page 2
Useful Dog School Resources
Dog School Marketing Plan | Dog School Equipment | Dog School Online
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