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Strategy and Implementation Summary
What is your general line of attack to make your business a winner and how will you accomplish this?
Dog Training Marketing Strategy
What are the tangible ways you are going to use in order to market your Dog Training business to your existing and prospective clients. You can what's more add the costs involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a method to go for Dog Training clients you may perhaps use long tail keyword search phrases significantly than succinct generic words. This ought to decrease your PPC overheads as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Dog Training Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your advantage? Are you able to keep your expenses lower than your competition so that you are always the cheapest? Do you have a premier position? Are you the original or the only one to provide a product or service? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info concerning putting your Dog Training business online.
Sales Strategy
How are you going to acquire sales for your Dog Training business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to make an affiliation with your customers to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Dog Training business proposal to assist you.
Management Summary
Management Team
Who are the main protagonists in your business?
Dog Training Organizational Structure
What is the structure of your company - who is in charge of every division inside your organization?
Personnel Plan
This should be a record of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is likely to alter in the future or not.
Dog Training Financial Plan
Will you provide all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Dog Training Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Dog Training Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Dog Training Cash Flow
You should have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Dog Training Business?
Dog Training Business Plan Page 1 | Dog Training Business Plan Page 2
Useful Dog Training Resources
Dog Training Marketing Plan | Dog Training Equipment | Dog Training Online
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