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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you achieve this?
DVD Store Marketing Strategy
What are the tangible methods you are going to draw on in order to market your DVD Store business to your present and probable customers. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your clients better. For instance if you are using PPC as a way to go for DVD Store clients you possibly will employ long tail keyword search phrases to a certain extent than short generic words. This should reduce your Pay Per Click expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
DVD Store Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the sound out about your services and products to your would-be customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your advantage? Are you capable of keeping your expenses lower than your opposition so that you are continuously the cheapest? Do you have a first-rate location? Are you the pioneer or the only one to provide a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to deliberate long and hard where your company is going to position itself. You can visit this website and get more information about putting your DVD Store business online.
Sales Strategy
How are you going to pick up sales for your DVD Store business in the first place and how are you going to boost or sustain sales as time goes on? How much is every sale going to cost you? Make sure you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to construct a connection with your patrons to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample DVD Store business proposal to assist you.
Management Summary
Management Team
Who are the chief protagonists in your company?
DVD Store Organizational Structure
What is the structure of your business - who is in charge of every division in your business?
Personnel Plan
This ought to be a directory of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
DVD Store Financial Plan
Will you deliver all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
DVD Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
DVD Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
DVD Store Cash Flow
You ought to have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your central info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your DVD Store Business?
DVD Store Business Plan Page 1 | DVD Store Business Plan Page 2
Useful DVD Store Resources
DVD Store Marketing Plan | DVD Store Equipment | DVD Store Online
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