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Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you accomplish this?
Financial Service Marketing Strategy
What are the tangible ways you are going to employ in order to market your Financial Service business to your present and possible patrons. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your clients better. For example if you are using PPC as a strategy to target Financial Service patrons you could use long tail keyword search phrases to a certain extent than short generic words. This should trim down your PPC overheads as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Financial Service Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out regarding your services and products to your possible patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your benefit? Are you able to keep your costs lower than your competition so that you are constantly the cheapest? Do you have a superlative place? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can go and see this website and get more info on the subject of putting your Financial Service business online.
Sales Strategy
How are you going to generate sales for your Financial Service business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to develop a connection with your patrons to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Financial Service business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Financial Service Organizational Structure
What is the hierarchy of your business - who is the manager of every division within your company?
Personnel Plan
This ought to be a register of every person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Financial Service Financial Plan
Will you bring in all your own funding or will it be a mix of your riches, bank loans, or angel investors? Do you need help in writing your financial plan?
Financial Service Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Financial Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Financial Service Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your critical information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Financial Service Business?
Financial Service Business Plan Page 1 | Financial Service Business Plan Page 2
Useful Financial Service Resources
Financial Service Marketing Plan | Financial Service Equipment | Financial Service Online
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