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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you complete this?
Handicapped Lift and Ramp Service Marketing Strategy
What are the definite methods you are going to exercise in order to market your Handicapped Lift and Ramp Service business to your existing and prospective clients. You can moreover add the overheads involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your customers better. For example if you are using PPC as a means to go for Handicapped Lift and Ramp Service patrons you may draw on long tail keyword search phrases to a certain extent than short generic words. This ought to shrink your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Handicapped Lift and Ramp Service Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out regarding your products and services to your likely patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivals that you can exploit to your advantage? Are you capable of keeping your costs lower than your competition so that you are constantly the cheapest? Do you have a superlative locality? Are you the pioneer or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to contemplate long and hard where your company is going to position itself. You can go and see this website and get more information regarding putting your Handicapped Lift and Ramp Service business online.
Sales Strategy
How are you going to get sales for your Handicapped Lift and Ramp Service business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to build up a connection with your clients to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Handicapped Lift and Ramp Service business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your business?
Handicapped Lift and Ramp Service Organizational Structure
What is the hierarchy of your company - who is the manager of every department within your company?
Personnel Plan
This should be a register of everybody in your company, their wage and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Handicapped Lift and Ramp Service Financial Plan
Will you deliver all your own funding or will it be a blend of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Handicapped Lift and Ramp Service Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Handicapped Lift and Ramp Service Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Handicapped Lift and Ramp Service Cash Flow
You should have charts and tables to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to bring in all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Handicapped Lift and Ramp Service Business?
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Useful Handicapped Lift and Ramp Service Resources
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