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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you realize this?
Hat Shop Marketing Strategy
What are the real ways you are going to use in order to promote your Hat Shop business to your present and would-be patrons. You can moreover add the outlay involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using PPC as a way to go for Hat Shop customers you could draw on long tail keyword search phrases considerably than short generic words. This should bring down your PPC costs as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Hat Shop Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the word out about your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your benefit? Are you able to keep your costs lower than your competitors so that you are always the cheapest? Do you have a superlative location? Are you the pioneer or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more info about putting your Hat Shop business online.
Sales Strategy
How are you going to acquire sales for your Hat Shop business in the first place and how are you going to boost or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to develop a connection with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Hat Shop business proposal to assist you.
Management Summary
Management Team
Who are the main players in your business?
Hat Shop Organizational Structure
What is the structure of your company - who is the manager of every department within your company?
Personnel Plan
This should be a directory of each person in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to change in the future or not.
Hat Shop Financial Plan
Will you bring in all your own funding or will it be a mix of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Hat Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Hat Shop Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Hat Shop Cash Flow
You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to consist of all your critical information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Hat Shop Business?
Hat Shop Business Plan Page 1 | Hat Shop Business Plan Page 2
Useful Hat Shop Resources
Hat Shop Marketing Plan | Hat Shop Equipment | Hat Shop Online
Find a different business plan...