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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you go about this?
Health Club Marketing Strategy
What are the real ways you are going to exercise in order to promote your Health Club business to your existing and would-be patrons. You can what's more add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can seek out your customers better. For example if you are using PPC as a procedure to go for Health Club patrons you might draw on long tail keyword search phrases significantly than short generic words. This should bring down your Pay Per Click expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Health Club Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the sound out concerning your products and services to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you able to keep your outlay lower than your competition so that you are at all times the cheapest? Do you have a first-rate place? Are you the pioneer or the only one to supply a service or product? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good make, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can visit this website and get more info about putting your Health Club business online.
Sales Strategy
How are you going to generate sales for your Health Club business in the first place and how are you going to intensify or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to encourage a connection with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Health Club business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Health Club Organizational Structure
What is the structure of your business - who is in charge of every division inside your organization?
Personnel Plan
This ought to be a register of everybody in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.
Health Club Financial Plan
Will you supply all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Health Club Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Health Club Profit and Loss
You can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Health Club Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should bring in all your central information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Health Club Business?
Health Club Business Plan Page 1 | Health Club Business Plan Page 2
Useful Health Club Resources
Health Club Marketing Plan | Health Club Equipment | Health Club Online
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