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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you complete this?
Holiday Cottage Letting Marketing Strategy
What are the definite methods you are going to draw on in order to market your Holiday Cottage Letting business to your existing and possible patrons. You can moreover add the overheads involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can seek out your patrons better. For instance if you are using Pay Per Click as a approach to go for Holiday Cottage Letting clients you might draw on long tail keyword search phrases significantly than short generic words. This ought to lower your PPC expenses as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Holiday Cottage Letting Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the word out regarding your services and products to your likely customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your benefit? Are you able to keep your expenditure lower than your rivals so that you are constantly the cheapest? Do you have a superlative location? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to contemplate long and hard where your company is going to position itself. You can visit this website and get more info as regards putting your Holiday Cottage Letting business online.
Sales Strategy
How are you going to generate sales for your Holiday Cottage Letting business in the first place and how are you going to expand or preserve sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your likely clients and know the answers to likely questions they will ask you. How are you going to make a relationship with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Holiday Cottage Letting business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Holiday Cottage Letting Organizational Structure
What is the hierarchy of your company - who is the manager of every division inside your organization?
Personnel Plan
This should be a register of each person in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Holiday Cottage Letting Financial Plan
Will you provide all your own funding or will it be an assortment of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Holiday Cottage Letting Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Holiday Cottage Letting Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Holiday Cottage Letting Cash Flow
You should have charts and tables to explain your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should comprise all your fundamental info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Holiday Cottage Letting Business?
Holiday Cottage Letting Business Plan Page 1 | Holiday Cottage Letting Business Plan Page 2
Useful Holiday Cottage Letting Resources
Holiday Cottage Letting Marketing Plan | Holiday Cottage Letting Equipment | Holiday Cottage Letting Online
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