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Strategy and Implementation Summary
What is your general approach to make your business a winner and how will you complete this?
Horse Race Track Marketing Strategy
What are the concrete methods you are going to use in order to market your Horse Race Track business to your existing and potential patrons. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a strategy to target Horse Race Track clients you possibly will use long tail keyword search phrases rather than succinct generic words. This should reduce your Pay Per Click outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Horse Race Track Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your products and services to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your overheads lower than your rivals so that you are at all times the cheapest? Do you have a first-class site? Are you the first or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more info in relation to putting your Horse Race Track business online.
Sales Strategy
How are you going to acquire sales for your Horse Race Track business in the first place and how are you going to build up or preserve sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to shape a relationship with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Horse Race Track business proposal to assist you.
Management Summary
Management Team
Who are the central players in your business?
Horse Race Track Organizational Structure
What is the structure of your business - who is the manager of each division in your business?
Personnel Plan
This ought to be a directory of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is likely to change in the future or not.
Horse Race Track Financial Plan
Will you supply all your own funding or will it be a mix of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Horse Race Track Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Horse Race Track Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Horse Race Track Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to embrace all your chief info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Horse Race Track Business?
Horse Race Track Business Plan Page 1 | Horse Race Track Business Plan Page 2
Useful Horse Race Track Resources
Horse Race Track Marketing Plan | Horse Race Track Equipment | Horse Race Track Online
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