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Strategy and Implementation Summary
What is your general strategy to make your business a success and how will you go about this?
Hydrographic Surveyor Marketing Strategy
What are the definite ways you are going to use in order to market your Hydrographic Surveyor business to your existing and possible patrons. You can as well add the outlay involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your patrons better. For instance if you are using PPC as a approach to go for Hydrographic Surveyor clients you may well draw on long tail keyword search phrases to a certain extent than short generic words. This should cut down your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Hydrographic Surveyor Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out regarding your products and services to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competition that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your rivals so that you are continuously the cheapest? Do you have a first-rate place? Are you the originator or the only one to provide a product or service? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info in relation to putting your Hydrographic Surveyor business online.
Sales Strategy
How are you going to pick up sales for your Hydrographic Surveyor business in the first place and how are you going to expand or preserve sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your likely customers and know the answers to likely questions they will ask you. How are you going to make a bond with your customers to get future sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Hydrographic Surveyor business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Hydrographic Surveyor Organizational Structure
What is the hierarchy of your business - who is in charge of every division within your business?
Personnel Plan
This ought to be a register of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not.
Hydrographic Surveyor Financial Plan
Will you bring all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Hydrographic Surveyor Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Hydrographic Surveyor Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Hydrographic Surveyor Cash Flow
You ought to have charts and tables to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your critical info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Hydrographic Surveyor Business?
Hydrographic Surveyor Business Plan Page 1 | Hydrographic Surveyor Business Plan Page 2
Useful Hydrographic Surveyor Resources
Hydrographic Surveyor Marketing Plan | Hydrographic Surveyor Equipment | Hydrographic Surveyor Online
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