 |
 |
|
|
 |
Strategy and Implementation Summary
What is your universal line of attack to make your business a success and how will you achieve this?
Internet Marketing Marketing Strategy
What are the definite methods you are going to exercise in order to promote your Internet Marketing business to your present and possible customers. You can additionally add the expenses involved in doing this and strategies involved in reducing your marketing outlay and how your marketing strategy can seek out your patrons better. For example if you are using Pay Per Click as a means to target Internet Marketing patrons you could draw on long tail keyword search phrases preferably than short generic words. This ought to trim down your PPC expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Internet Marketing Pricing Strategy
What stratagem did you use to get your selling prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into operation to get the sound out concerning your products and services to your possible clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivals that you can exploit to your benefit? Are you capable of keeping your expenditure lower than your competitors so that you are continually the cheapest? Do you have a premier place? Are you the pioneer or the only one to provide a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to consider long and hard where your business is going to position itself. You can pay a visit to this website and get more info in relation to putting your Internet Marketing business online.
Sales Strategy
How are you going to pick up sales for your Internet Marketing business in the first place and how are you going to increase or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to encourage an affiliation with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Internet Marketing business proposal to assist you.
Management Summary
Management Team
Who are the major players in your company?
Internet Marketing Organizational Structure
What is the hierarchy of your company - who is the manager of every department in your business?
Personnel Plan
This should be a list of everybody in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is prone to change in the future or not.
Internet Marketing Financial Plan
Will you bring all your own funding or will it be a blend of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Internet Marketing Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Internet Marketing Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Internet Marketing Cash Flow
You should have charts and tables to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your crucial information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Internet Marketing Business?
Internet Marketing Business Plan Page 1 | Internet Marketing Business Plan Page 2
Useful Internet Marketing Resources
Internet Marketing Marketing Plan | Internet Marketing Equipment | Internet Marketing Online
Find a different business plan...