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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you attain this?
Law Firm Marketing Strategy
What are the real ways you are going to use in order to promote your Law Firm business to your present and likely clients. You can furthermore add the expenses involved in doing this and strategies involved in reducing your marketing expenditure and how your marketing strategy can seek out your clients better. For instance if you are using Pay Per Click as a procedure to go for Law Firm patrons you may well employ long tail keyword search phrases to a certain extent than succinct generic words. This ought to slash your PPC overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Law Firm Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into service to get the sound out regarding your products and services to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your competitors that you can exploit to your advantage? Are you capable of keeping your costs lower than your competitors so that you are continually the cheapest? Do you have a first-class location? Are you the originator or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more information on the subject of putting your Law Firm business online.
Sales Strategy
How are you going to get sales for your Law Firm business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your prospective patrons and know the answers to likely questions they will ask you. How are you going to encourage a rapport with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Law Firm business proposal to assist you.
Management Summary
Management Team
Who are the main players in your company?
Law Firm Organizational Structure
What is the structure of your business - who is in charge of each department inside your company?
Personnel Plan
This should be a listing of everyone in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Law Firm Financial Plan
Will you supply all your own funding or will it be a combination of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Law Firm Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Law Firm Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Law Firm Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should consist of all your essential info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Law Firm Business?
Law Firm Business Plan Page 1 | Law Firm Business Plan Page 2
Useful Law Firm Resources
Law Firm Marketing Plan | Law Firm Equipment | Law Firm Online
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