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Strategy and Implementation Summary
What is your universal stratagem to make your business a winner and how will you complete this?
Motorcycle Retail Marketing Strategy
What are the genuine methods you are going to use in order to market your Motorcycle Retail business to your present and would-be clients. You can also add the overheads involved in doing this and strategies involved in lowering your marketing expenditure and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a approach to go for Motorcycle Retail customers you could use long tail keyword search phrases considerably than short generic words. This should cut down your Pay Per Click expenditure as well as laser targeting your customers; although it will of course take longer to set up. Read more about marketing strategy.
Motorcycle Retail Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into practice to get the word out about your products and services to your potential clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage over your rivalry that you can exploit to your gain? Are you capable of keeping your expenditure lower than your rivalry so that you are always the cheapest? Do you have a first-class place? Are you the original or the only one to provide a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can go and see this website and get more info concerning putting your Motorcycle Retail business online.
Sales Strategy
How are you going to get sales for your Motorcycle Retail business in the first place and how are you going to build up or sustain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your prospective clients and know the answers to likely questions they will ask you. How are you going to put together a bond with your customers to get future sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Motorcycle Retail business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Motorcycle Retail Organizational Structure
What is the hierarchy of your business - who is in charge of each department within your company?
Personnel Plan
This should be a record of every person in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Motorcycle Retail Financial Plan
Will you provide all your own funding or will it be a blend of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Motorcycle Retail Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Motorcycle Retail Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Clearly these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Motorcycle Retail Cash Flow
You should have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to comprise all your essential information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Motorcycle Retail Business?
Motorcycle Retail Business Plan Page 1 | Motorcycle Retail Business Plan Page 2
Useful Motorcycle Retail Resources
Motorcycle Retail Marketing Plan | Motorcycle Retail Equipment | Motorcycle Retail Online
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