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Strategy and Implementation Summary
What is your general approach to make your business a success and how will you complete this?
Pawn Store Marketing Strategy
What are the genuine ways you are going to use in order to promote your Pawn Store business to your existing and likely customers. You can in addition add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a system to target Pawn Store patrons you may perhaps draw on long tail keyword search phrases to a certain extent than short generic words. This should shrink your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Pawn Store Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your possible customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competitors that you can exploit to your benefit? Are you capable of keeping your outlay lower than your rivals so that you are at all times the cheapest? Do you have a first-rate position? Are you the pioneer or the only one to supply a service or product? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Pawn Store business online.
Sales Strategy
How are you going to get sales for your Pawn Store business in the first place and how are you going to increase or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your potential customers and know the answers to likely questions they will ask you. How are you going to foster an affiliation with your customers to get future sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pawn Store business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your business?
Pawn Store Organizational Structure
What is the hierarchy of your company - who is the manager of each division in your company?
Personnel Plan
This ought to be a listing of everyone in your company, their pay and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to change in the future or not.
Pawn Store Financial Plan
Will you bring all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Pawn Store Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pawn Store Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pawn Store Cash Flow
You should have charts and tables to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should contain all your key info which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Pawn Store Business?
Pawn Store Business Plan Page 1 | Pawn Store Business Plan Page 2
Useful Pawn Store Resources
Pawn Store Marketing Plan | Pawn Store Equipment | Pawn Store Online
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