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Strategy and Implementation Summary
What is your universal strategy to make your business a success and how will you accomplish this?
Pen and Pencil Store Marketing Strategy
What are the definite ways you are going to draw on in order to market your Pen and Pencil Store business to your existing and impending clients. You can furthermore add the outlay involved in doing this and strategies involved in lowering your marketing expenses and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a strategy to go for Pen and Pencil Store patrons you might draw on long tail keyword search phrases preferably than succinct generic words. This should cut down your PPC outlay as well as laser targeting your clients; even though it will of course take longer to set up. Read more about marketing strategy.
Pen and Pencil Store Pricing Strategy
How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to employ to get the word out concerning your services and products to your likely clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your advantage? Are you capable of keeping your costs lower than your competition so that you are constantly the cheapest? Do you have a first-rate location? Are you the first or the only one to supply a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to reason long and hard where your business is going to position itself. You can visit this website and get more information as regards putting your Pen and Pencil Store business online.
Sales Strategy
How are you going to pick up sales for your Pen and Pencil Store business in the first place and how are you going to intensify or uphold sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to encourage a bond with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pen and Pencil Store business proposal to assist you.
Management Summary
Management Team
Who are the focal players in your company?
Pen and Pencil Store Organizational Structure
What is the structure of your company - who is the manager of every department within your organization?
Personnel Plan
This ought to be a record of everyone in your business, their remuneration and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to change in the future or not.
Pen and Pencil Store Financial Plan
Will you contribute all your own funding or will it be a mixture of your capital, bank loans, or angel investors? Do you need help in writing your financial plan?
Pen and Pencil Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay by means of sales of your products and services. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pen and Pencil Store Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pen and Pencil Store Cash Flow
You ought to have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should involve all your necessary information which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Pen and Pencil Store Business?
Pen and Pencil Store Business Plan Page 1 | Pen and Pencil Store Business Plan Page 2
Useful Pen and Pencil Store Resources
Pen and Pencil Store Marketing Plan | Pen and Pencil Store Equipment | Pen and Pencil Store Online
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