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Strategy and Implementation Summary
What is your universal line of attack to make your business a winner and how will you complete this?
Permanent Make-up Clinic Marketing Strategy
What are the real ways you are going to draw on in order to market your Permanent Make-up Clinic business to your present and probable customers. You can as well add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a technique to go for Permanent Make-up Clinic customers you might use long tail keyword search phrases preferably than short generic words. This should lower your PPC expenses as well as laser targeting your patrons; though it will of course take longer to set up. Read more about marketing strategy.
Permanent Make-up Clinic Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to instigate to get the sound out concerning your services and products to your potential patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your advantage? Are you able to keep your overheads lower than your competition so that you are constantly the cheapest? Do you have a first-class position? Are you the original or the only one to supply a service or product? Are you capable of staying in front of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to consider long and hard where your company is going to position itself. You can pay a visit to this website and get more info regarding putting your Permanent Make-up Clinic business online.
Sales Strategy
How are you going to get sales for your Permanent Make-up Clinic business in the first place and how are you going to grow or sustain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your budding clients and know the answers to likely questions they will ask you. How are you going to create a connection with your clients to get prospective sales from them? How are you going to monitor your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Permanent Make-up Clinic business proposal to assist you.
Management Summary
Management Team
Who are the central protagonists in your company?
Permanent Make-up Clinic Organizational Structure
What is the hierarchy of your company - who is the manager of each department inside your business?
Personnel Plan
This should be a directory of everyone in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is expected to alter in the future or not.
Permanent Make-up Clinic Financial Plan
Will you provide all your own funding or will it be a blend of your money, bank loans, or angel investors? Do you need help in writing your financial plan?
Permanent Make-up Clinic Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Permanent Make-up Clinic Profit and Loss
You can denote profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Permanent Make-up Clinic Cash Flow
You should have charts and tables to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should include all your critical information which makes your business operate efficiently. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to likely investors.
Exit Strategy
How exactly are you going to sell your Permanent Make-up Clinic Business?
Permanent Make-up Clinic Business Plan Page 1 | Permanent Make-up Clinic Business Plan Page 2
Useful Permanent Make-up Clinic Resources
Permanent Make-up Clinic Marketing Plan | Permanent Make-up Clinic Equipment | Permanent Make-up Clinic Online
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