 |
 |
|
|
 |
Strategy and Implementation Summary
What is your general stratagem to make your business a success and how will you accomplish this?
Pet Hotel Marketing Strategy
What are the tangible ways you are going to use in order to promote your Pet Hotel business to your existing and possible clients. You can in addition add the overheads involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your customers better. For instance if you are using PPC as a strategy to target Pet Hotel patrons you may draw on long tail keyword search phrases preferably than short generic words. This ought to reduce your PPC outlay as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Pet Hotel Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the sound out concerning your services and products to your would-be clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your opposition that you can exploit to your benefit? Are you able to keep your expenditure lower than your opposition so that you are always the cheapest? Do you have a superlative site? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the competition and if so what enables you to do this? Do you have a good identification, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you ought to think long and hard where your business is going to position itself. You can visit this website and get more information about putting your Pet Hotel business online.
Sales Strategy
How are you going to get sales for your Pet Hotel business in the first place and how are you going to grow or sustain sales as time goes on? How much is each sale going to cost you? Make sure you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to make a rapport with your patrons to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pet Hotel business proposal to assist you.
Management Summary
Management Team
Who are the key players in your company?
Pet Hotel Organizational Structure
What is the structure of your company - who is in charge of every department in your company?
Personnel Plan
This should be a directory of everyone in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Pet Hotel Financial Plan
Will you supply all your own funding or will it be a mixture of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Pet Hotel Break Even Analysis
How long will it take to get your capital investment back through sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pet Hotel Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pet Hotel Cash Flow
You should have tables and charts to illustrate your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to include all your fundamental information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to potential investors.
Exit Strategy
How exactly are you going to sell your Pet Hotel Business?
Pet Hotel Business Plan Page 1 | Pet Hotel Business Plan Page 2
Useful Pet Hotel Resources
Pet Hotel Marketing Plan | Pet Hotel Equipment | Pet Hotel Online
Find a different business plan...