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Strategy and Implementation Summary
What is your common strategy to make your business a winner and how will you achieve this?
Pet Sitting Marketing Strategy
What are the authentic methods you are going to exercise in order to promote your Pet Sitting business to your present and would-be patrons. You can as well add the expenses involved in doing this and strategies involved in lowering your marketing costs and how your marketing strategy can target your clients better. For instance if you are using PPC as a means to go for Pet Sitting patrons you possibly will use long tail keyword search phrases to a certain extent than succinct generic words. This should trim down your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Pet Sitting Pricing Strategy
How did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out as regards your services and products to your possible patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your rivals that you can exploit to your gain? Are you capable of keeping your expenses lower than your competitors so that you are at all times the cheapest? Do you have a prime place? Are you the first or the only one to supply a product or service? Are you able to stay ahead of the opposition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can pay a visit to this website and get more info regarding putting your Pet Sitting business online.
Sales Strategy
How are you going to generate sales for your Pet Sitting business in the first place and how are you going to boost or sustain sales as time goes on? How much is every sale going to cost you? Make certain you know what questions to ask of your would-be customers and know the answers to likely questions they will ask you. How are you going to build a rapport with your customers to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pet Sitting business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Pet Sitting Organizational Structure
What is the hierarchy of your business - who is in charge of every division within your organization?
Personnel Plan
This should be a record of every person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is expected to alter in the future or not.
Pet Sitting Financial Plan
Will you contribute all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Pet Sitting Break Even Analysis
How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pet Sitting Profit and Loss
You can embody profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Pet Sitting Cash Flow
You ought to have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to take account of all your important information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Pet Sitting Business?
Pet Sitting Business Plan Page 1 | Pet Sitting Business Plan Page 2
Useful Pet Sitting Resources
Pet Sitting Marketing Plan | Pet Sitting Equipment | Pet Sitting Online
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