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Strategy and Implementation Summary
What is your general line of attack to make your business a success and how will you realize this?
Photo Retail Marketing Strategy
What are the authentic ways you are going to use in order to promote your Photo Retail business to your existing and would-be patrons. You can also add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a strategy to target Photo Retail customers you may employ long tail keyword search phrases rather than succinct generic words. This should condense your PPC overheads as well as laser targeting your patrons; although it will of course take longer to set up. Read more about marketing strategy.
Photo Retail Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the word out concerning your products and services to your likely patrons - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits above your competitors that you can exploit to your gain? Are you capable of keeping your overheads lower than your competitors so that you are at all times the cheapest? Do you have a superlative site? Are you the pioneer or the only one to provide a product or service? Are you able to stay in front of the opposition and if so what enables you to do this? Do you have a good class, trademarks, patents or a licence?
Web Strategy
Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you need to contemplate long and hard where your business is going to position itself. You can visit this website and get more info as regards putting your Photo Retail business online.
Sales Strategy
How are you going to acquire sales for your Photo Retail business in the first place and how are you going to boost or sustain sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your would-be clients and know the answers to likely questions they will ask you. How are you going to build a relationship with your clients to get prospective sales from them? How are you going to scrutinize your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Photo Retail business proposal to assist you.
Management Summary
Management Team
Who are the major protagonists in your business?
Photo Retail Organizational Structure
What is the hierarchy of your business - who is the manager of each division in your organization?
Personnel Plan
This should be a register of each person in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to change in the future or not.
Photo Retail Financial Plan
Will you deliver all your own funding or will it be an assortment of your wealth, bank loans, or angel investors? Do you need help in writing your financial plan?
Photo Retail Break Even Analysis
How long will it take to get your capital investment back through sales of your services and products. You should represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Photo Retail Profit and Loss
You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Photo Retail Cash Flow
You ought to have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This should add in all your chief info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Photo Retail Business?
Photo Retail Business Plan Page 1 | Photo Retail Business Plan Page 2
Useful Photo Retail Resources
Photo Retail Marketing Plan | Photo Retail Equipment | Photo Retail Online
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