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Strategy and Implementation Summary
What is your general strategy to make your business a winner and how will you go about this?
Plaque and Trophy Shop Marketing Strategy
What are the real methods you are going to employ in order to market your Plaque and Trophy Shop business to your present and possible patrons. You can in addition add the expenses involved in doing this and strategies involved in lowering your marketing outlay and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a means to go for Plaque and Trophy Shop customers you possibly will use long tail keyword search phrases significantly than succinct generic words. This should bring down your PPC expenditure as well as laser targeting your customers; even though it will of course take longer to set up. Read more about marketing strategy.
Plaque and Trophy Shop Pricing Strategy
How have you arrived at your prices for your products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to put into action to get the sound out about your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your rivalry that you can exploit to your benefit? Are you able to keep your costs lower than your competitors so that you are constantly the cheapest? Do you have a first-rate location? Are you the first or the only one to provide a service or product? Are you capable of staying in front of the rivalry and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can visit this website and get more information with reference to putting your Plaque and Trophy Shop business online.
Sales Strategy
How are you going to pick up sales for your Plaque and Trophy Shop business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to create an affiliation with your customers to get yet to come sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Plaque and Trophy Shop business proposal to assist you.
Management Summary
Management Team
Who are the core players in your company?
Plaque and Trophy Shop Organizational Structure
What is the hierarchy of your business - who is the manager of every division within your organization?
Personnel Plan
This ought to be a roll of each person in your company, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is liable to change in the future or not.
Plaque and Trophy Shop Financial Plan
Will you provide all your own funding or will it be a mix of your cash, bank loans, or angel investors? Do you need help in writing your financial plan?
Plaque and Trophy Shop Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Plaque and Trophy Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Plaque and Trophy Shop Cash Flow
You should have tables and charts to display your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your vital information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors.
Exit Strategy
How exactly are you going to sell your Plaque and Trophy Shop Business?
Plaque and Trophy Shop Business Plan Page 1 | Plaque and Trophy Shop Business Plan Page 2
Useful Plaque and Trophy Shop Resources
Plaque and Trophy Shop Marketing Plan | Plaque and Trophy Shop Equipment | Plaque and Trophy Shop Online
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