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Strategy and Implementation Summary
What is your common stratagem to make your business a success and how will you realize this?
Pound Store Marketing Strategy
What are the real methods you are going to draw on in order to promote your Pound Store business to your present and would-be clients. You can as well add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For instance if you are using Pay Per Click as a strategy to go for Pound Store patrons you may well draw on long tail keyword search phrases to a certain extent than short generic words. This ought to trim down your PPC costs as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy.
Pound Store Pricing Strategy
What line of attack did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to execute to get the word out about your services and products to your would-be patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your competitors that you can exploit to your gain? Are you able to keep your outlay lower than your competitors so that you are continually the cheapest? Do you have a premier locality? Are you the originator or the only one to supply a service or product? Are you able to stay in front of the competition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to reason long and hard where your company is going to position itself. You can go and see this website and get more info concerning putting your Pound Store business online.
Sales Strategy
How are you going to pick up sales for your Pound Store business in the first place and how are you going to build up or preserve sales as time goes on? How much is each sale going to cost you? Make certain you know what questions to ask of your prospective customers and know the answers to likely questions they will ask you. How are you going to develop an affiliation with your customers to get yet to come sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Pound Store business proposal to assist you.
Management Summary
Management Team
Who are the most important protagonists in your company?
Pound Store Organizational Structure
What is the structure of your business - who is the manager of every department in your organization?
Personnel Plan
This ought to be a roll of each person in your business, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is apt to alter in the future or not.
Pound Store Financial Plan
Will you bring in all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Pound Store Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Pound Store Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Pound Store Cash Flow
You ought to have tables and charts to exhibit your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to incorporate all your necessary info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Pound Store Business?
Pound Store Business Plan Page 1 | Pound Store Business Plan Page 2
Useful Pound Store Resources
Pound Store Marketing Plan | Pound Store Equipment | Pound Store Online
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