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Strategy and Implementation Summary
What is your common strategy to make your business a success and how will you go about this?
Print and Copy Shop Marketing Strategy
What are the authentic ways you are going to use in order to promote your Print and Copy Shop business to your existing and likely patrons. You can what's more add the outlay involved in doing this and strategies involved in reducing your marketing costs and how your marketing strategy can target your customers better. For instance if you are using Pay Per Click as a means to go for Print and Copy Shop clients you might use long tail keyword search phrases to a certain extent than succinct generic words. This should trim down your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Print and Copy Shop Pricing Strategy
What policy did you use to get your selling prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to apply to get the word out concerning your services and products to your likely clients - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some benefits over your opposition that you can exploit to your benefit? Are you able to keep your costs lower than your rivals so that you are always the cheapest? Do you have a superior locality? Are you the originator or the only one to provide a product or service? Are you capable of staying ahead of the competition and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you need to consider long and hard where your business is going to position itself. You can pay a quick visit to this website and get more information as regards putting your Print and Copy Shop business online.
Sales Strategy
How are you going to get sales for your Print and Copy Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your possible patrons and know the answers to likely questions they will ask you. How are you going to foster a rapport with your patrons to get prospective sales from them? How are you going to observe your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Print and Copy Shop business proposal to assist you.
Management Summary
Management Team
Who are the focal protagonists in your business?
Print and Copy Shop Organizational Structure
What is the hierarchy of your company - who is the manager of every division within your company?
Personnel Plan
This ought to be a record of everyone in your business, their salary and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to change in the future or not.
Print and Copy Shop Financial Plan
Will you bring in all your own funding or will it be a mix of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Print and Copy Shop Break Even Analysis
How long will it take to get your capital investment back by means of sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Print and Copy Shop Profit and Loss
You can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.
Print and Copy Shop Cash Flow
You should have charts and tables to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your essential information which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to would-be investors.
Exit Strategy
How exactly are you going to sell your Print and Copy Shop Business?
Print and Copy Shop Business Plan Page 1 | Print and Copy Shop Business Plan Page 2
Useful Print and Copy Shop Resources
Print and Copy Shop Marketing Plan | Print and Copy Shop Equipment | Print and Copy Shop Online
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