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Strategy and Implementation Summary
What is your common approach to make your business a winner and how will you complete this?
Professional Employer Organization Marketing Strategy
What are the real methods you are going to exercise in order to promote your Professional Employer Organization business to your present and impending customers. You can also add the expenditure involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can seek out your patrons better. For example if you are using PPC as a technique to go for Professional Employer Organization clients you may perhaps use long tail keyword search phrases rather than short generic words. This ought to reduce your Pay Per Click overheads as well as laser targeting your clients; although it will of course take longer to set up. Read more about marketing strategy.
Professional Employer Organization Pricing Strategy
How did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?
Check out this article on pricing up your products
Promotion Strategy
What promotion strategies are you going to implement to get the sound out concerning your services and products to your potential customers - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products?
Business Competitive Edge
Do you have some advantage above your competition that you can exploit to your benefit? Are you able to keep your overheads lower than your competition so that you are always the cheapest? Do you have a superlative site? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?
Web Strategy
Are you going to have no website whatsoever or an all singing and dancing website with bells and whistles on? In most case it's going to be something in-between these two, and you need to think long and hard where your business is going to position itself. You can pay a quick visit to this website and get more info as regards putting your Professional Employer Organization business online.
Sales Strategy
How are you going to acquire sales for your Professional Employer Organization business in the first place and how are you going to expand or maintain sales as time goes on? How much are your sales going to cost you? Make definite you know what questions to ask of your potential clients and know the answers to likely questions they will ask you. How are you going to encourage a relationship with your patrons to get future sales from them? How are you going to check your sales? Do you want to increase your sales?
Formulating a good business proposal will increase your chances of getting a sale. Use this sample Professional Employer Organization business proposal to assist you.
Management Summary
Management Team
Who are the key protagonists in your business?
Professional Employer Organization Organizational Structure
What is the structure of your company - who is the manager of every division within your business?
Personnel Plan
This should be a record of everyone in your business, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is apt to alter in the future or not.
Professional Employer Organization Financial Plan
Will you bring in all your own funding or will it be a fusion of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?
Professional Employer Organization Break Even Analysis
How long will it take to get your investments back in terms of capital outlay through sales of your services and products. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples.
Professional Employer Organization Profit and Loss
You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Observably these ought to be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you.
Professional Employer Organization Cash Flow
You ought to have tables and charts to present your cash balance and your net cash flow. Download a free cash flowspreadheet.
Appendix
This ought to add in all your chief info which makes your business operate efficiently. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to probable investors.
Exit Strategy
How exactly are you going to sell your Professional Employer Organization Business?
Professional Employer Organization Business Plan Page 1 | Professional Employer Organization Business Plan Page 2
Useful Professional Employer Organization Resources
Professional Employer Organization Marketing Plan | Professional Employer Organization Equipment | Professional Employer Organization Online
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