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Strategy and Implementation SummaryWhat is your common stratagem to make your business a success and how will you complete this? Puppet Shop Marketing StrategyWhat are the actual methods you are going to use in order to promote your Puppet Shop business to your present and prospective clients. You can also add the costs involved in doing this and strategies involved in lowering your marketing overheads and how your marketing strategy can target your clients better. For example if you are using Pay Per Click as a technique to go for Puppet Shop clients you possibly will draw on long tail keyword search phrases considerably than succinct generic words. This should cut down your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy. Puppet Shop Pricing StrategyHow did you work out your price points services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to execute to get the word out concerning your services and products to your would-be clients - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some advantage above your rivalry that you can exploit to your advantage? Are you capable of keeping your outlay lower than your competitors so that you are always the cheapest? Do you have a premier position? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good identifying mark, trademarks, patents or a licence? Web StrategyAre you going to have no website whatever or an all singing and dancing website with bells and whistles on? In most case it is going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a quick visit to this website and get more info about putting your Puppet Shop business online. Sales StrategyHow are you going to generate sales for your Puppet Shop business in the first place and how are you going to increase or maintain sales as time goes on? How much are your sales going to cost you? Make sure you know what questions to ask of your potential patrons and know the answers to likely questions they will ask you. How are you going to create a rapport with your clients to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Puppet Shop business proposal to assist you. Management SummaryManagement TeamWho are the key protagonists in your company? Puppet Shop Organizational StructureWhat is the structure of your business - who is in charge of every division inside your company? Personnel PlanThis should be a roll of everyone in your company, how much they are paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, short and long term and whether that is prone to alter in the future or not. Puppet Shop Financial PlanWill you bring in all your own funding or will it be a blend of your funds, bank loans, or angel investors? Do you need help in writing your financial plan? Puppet Shop Break Even AnalysisHow long will it take to get your capital investment back through sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples. Puppet Shop Profit and LossYou can represent this usually in the form of a monthly and yearly bar chart as well as tables. Clearly these should be revised as your business goes along on a monthly base. You can obtain a free profit and loss spreadsheet to assist you. Puppet Shop Cash FlowYou should have tables and charts to reveal your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should include all your critical information which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors. Exit StrategyHow exactly are you going to sell your Puppet Shop Business?
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