Free Racecourse Business Plan
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Strategy and Implementation Summary

What is your universal line of attack to make your business a success and how will you accomplish this?

Racecourse Marketing Strategy

What are the real methods you are going to exercise in order to market your Racecourse business to your present and impending clients. You can furthermore add the overheads involved in doing this and strategies involved in reducing your marketing overheads and how your marketing strategy can target your customers better. For instance if you are using PPC as a means to target Racecourse patrons you may well use long tail keyword search phrases rather than short generic words. This should condense your Pay Per Click overheads as well as laser targeting your patrons; even though it will of course take longer to set up. Read more about marketing strategy.

Racecourse Pricing Strategy

How have you arrived at your prices for your services and products? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing?

Check out this article on pricing up your products

Promotion Strategy

What promotion strategies are you going to employ to get the sound out about your services and products to your potential customers - are you going to do media releases, hold events, networking, sales pitches, follow-ups, have promotional products?

Business Competitive Edge

Do you have some benefits above your rivalry that you can exploit to your benefit? Are you capable of keeping your costs lower than your competitors so that you are always the cheapest? Do you have a prime site? Are you the first or the only one to supply a service or product? Are you capable of staying ahead of the rivalry and if so what enables you to do this? Do you have a good brand, trademarks, patents or a licence?

Web Strategy

Are you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it's going to be something in-between these two, and you ought to think long and hard where your company is going to position itself. You can pay a visit to this website and get more information with reference to putting your Racecourse business online.

Sales Strategy

How are you going to pick up sales for your Racecourse business in the first place and how are you going to boost or uphold sales as time goes on? How much is each sale going to cost you? Make definite you know what questions to ask of your budding customers and know the answers to likely questions they will ask you. How are you going to build up a rapport with your clients to get prospective sales from them? How are you going to check your sales? Do you want to increase your sales?

Formulating a good business proposal will increase your chances of getting a sale. Use this sample Racecourse business proposal to assist you.

Management Summary

Management Team

Who are the central protagonists in your business?

Racecourse Organizational Structure

What is the structure of your business - who is the manager of every division inside your organization?

Personnel Plan

This should be a roll of each person in your business, how much they get paid and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not.

Racecourse Financial Plan

Will you bring in all your own funding or will it be a combination of your funds, bank loans, or angel investors? Do you need help in writing your financial plan?

Racecourse Break Even Analysis

How long will it take to get your capital investment back by means of sales of your products and services. You should represent this in a graphical format. You can obtain free breakeven analysis including a spreadsheet and simple examples.

Racecourse Profit and Loss

You can embody this usually in the form of a monthly and yearly bar chart as well as tables. Obviously these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you.

Racecourse Cash Flow

You should have tables and charts to show your cash balance and your net cash flow. Download a free cash flowspreadheet.

Appendix

This should bring in all your crucial info which makes your business tick. This should be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and ought to only be given to would-be investors.

Exit Strategy

How exactly are you going to sell your Racecourse Business?

Racecourse Business Plan Page 1 | Racecourse Business Plan Page 2

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Useful Racecourse Resources

Racecourse Marketing Plan | Racecourse Equipment | Racecourse Online

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