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Strategy and Implementation SummaryWhat is your general strategy to make your business a winner and how will you complete this? Record Shop Marketing StrategyWhat are the actual ways you are going to employ in order to promote your Record Shop business to your existing and prospective patrons. You can also add the expenditure involved in doing this and strategies involved in reducing your marketing expenses and how your marketing strategy can seek out your customers better. For example if you are using Pay Per Click as a method to target Record Shop patrons you may perhaps employ long tail keyword search phrases rather than short generic words. This should lessen your Pay Per Click expenses as well as laser targeting your customers; though it will of course take longer to set up. Read more about marketing strategy. Record Shop Pricing StrategyHow did you work out your price points products and services? Are you going to use cost-plus pricing, limit pricing, loss leaders, market-oriented pricing, penetration pricing, price discrimination, premium pricing, predatory pricing, contribution margin-based pricing, psychological pricing, dynamic pricing, target pricing, absorption pricing, high-low pricing, marginal-cost pricing, odd pricing, freemium or pay what you want pricing? Check out this article on pricing up your products Promotion StrategyWhat promotion strategies are you going to employ to get the word out regarding your services and products to your potential patrons - are you going to do media releases, run events, networking, sales pitches, follow-ups, have promotional products? Business Competitive EdgeDo you have some benefits above your competition that you can exploit to your benefit? Are you capable of keeping your outlay lower than your competition so that you are continually the cheapest? Do you have a first-class position? Are you the pioneer or the only one to supply a product or service? Are you capable of staying ahead of the opposition and if so what enables you to do this? Do you have a good name, trademarks, patents or a licence? Web StrategyAre you just going to have nothing at all or an all singing and dancing website with bells and whistles on? In most scenarios it is going to be something in-between these two, and you need to think long and hard where your company is going to position itself. You can pay a visit to this website and get more info concerning putting your Record Shop business online. Sales StrategyHow are you going to generate sales for your Record Shop business in the first place and how are you going to build up or maintain sales as time goes on? How much are your sales going to cost you? Make certain you know what questions to ask of your likely patrons and know the answers to likely questions they will ask you. How are you going to create a rapport with your customers to get yet to come sales from them? How are you going to scrutinize your sales? Do you want to increase your sales? Formulating a good business proposal will increase your chances of getting a sale. Use this sample Record Shop business proposal to assist you. Management SummaryManagement TeamWho are the core players in your business? Record Shop Organizational StructureWhat is the structure of your company - who is in charge of every division in your business? Personnel PlanThis should be a register of everybody in your company, their payment and what if any share options they have for now and in the future. You can also add what type of contracts they have, long and short term and whether that is liable to alter in the future or not. Record Shop Financial PlanWill you contribute all your own funding or will it be a combination of your capital, bank loans, or angel investors? Do you need help in writing your financial plan? Record Shop Break Even AnalysisHow long will it take to get your capital investment back by means of sales of your products and services. You ought to represent this in graphical form. You can obtain free breakeven analysis including a spreadsheet and simple examples. Record Shop Profit and LossYou can represent profit and loss in the form of a monthly and yearly bar chart as well as tables. Observably these should be revised as your business goes along on a monthly basis. You can obtain a free profit and loss spreadsheet to assist you. Record Shop Cash FlowYou ought to have tables and charts to explain your cash balance and your net cash flow. Download a free cash flowspreadheet. AppendixThis should consist of all your necessary info which makes your business tick. This ought to be your business financials - so all your tables of numbers, tax returns, inventory estimates and personal and business credit history information. The information in the appendix is highly confidential and should only be given to impending investors. Exit StrategyHow exactly are you going to sell your Record Shop Business?
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